What is e crm?

E-CRM (Electronic Customer Relationship Management) is a business strategy that aims to build a strong relationship with customers by using online channels such as email, social media, chat, and mobile apps. E-CRM helps businesses to manage customer interactions and improve the overall customer experience.

Some features of e-CRM include:

1. Personalization: E-CRM allows businesses to personalize the customer experience by tracking customer behavior and preferences.

2. Automation: E-CRM automation streamlines customer interactions, making it easier to provide a consistent experience across multiple platforms.

3. Collaboration: E-CRM enables collaboration across multiple departments to help solve customer issues and ensure that customers receive a seamless experience.

4. Analytics: E-CRM uses data analytics to track customer behavior and enables businesses to make data-driven decisions that can improve the customer experience.

E-CRM is a powerful tool for businesses that want to improve customer retention and increase customer loyalty. It helps businesses to build long-term relationships with customers and can lead to increased revenue and growth.